How not to go viral: 8 steps to dooming your edgy efforts Beyond serendipity, viral campaigns may have little in common — except for avoiding these pitfalls. By Ragan StaffAug. 10, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.