No doubt online communication is amazing, and it’s changed the way we connect as a society.
It allows us to build relationships with people whom we might never have met. On an organizational and brand level, online communication expands the reach of our messages and helps us connect with consumers in a more personal way.
On a personal level, it allows us to form communities with people far and wide, and removes the constraint of time and location. Consider:
But online communication doesn’t come without obstacles.
What it is—and isn’t
Online communication isn’t communication and it doesn’t denote relationship.
It’s a great tool to facilitate both of those things, but it is limited in scope.
Imagine if most of your communication with someone was entirely through Snapchat or Twitter and that the relationship never went further (such as meeting in person or via a phone or video conference).
There would be many things you’d miss:
Online communication as barrier