Pinterest is taking over social media. Why not? It’s fun, highly addictive and newly announced as the third-most-popular social network in the world. It’s creeping up on Facebook with 11-plus million users.
How can you use that popularity to expand the reach of your press releases? Try these tactics:
1. Add an infographic to your release, then pin it.
Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data.