How PR must change along with emerging technology

With advancements come new challenges for communicators of all stripes. ‘Use more visuals,’ ‘Make sure it gets shared,’ ‘Watch out for cyber risks.’ Here are the musts for industry pros.

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Along with other industries, public relations has been enhanced and made more challenging by technology.

The way in which we communicate—that companies communicate—has been shaped by the latest and greatest advances in tech. PR pros have had to stay nimble and adaptive and must continually incorporate the latest developments into PR plans.

Public relations looks different from the way it did 10 years—even five years—ago. Here are some ways that technology has shaped the industry:

1. Words are no longer enough. Written communication is still a key part of public relations, but being able to tell a story through visuals has become almost as important. Infographics, videos and images have become a standard in explaining a company or product.

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