How PR pros can conquer SEO strategies in 2018

If your organization’s website isn’t already optimized for mobile devices—full of long-tail keywords and tailored to consumers’ user experience—you’re leaving money on the table.

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In the race to stand out online, it’s no longer who you know—it’s who knows you. Search engine optimization can help consumers find your organization’s website, and with an outstanding virtual presence, that can translate into loyal customers who also turn into brand ambassadors. MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online: 1. Focus on speed. Customers want your website’s pages to load quickly, so omit any unnecessary information (including clunky videos or design elements that eat up bandwidth). 2. Tailor your website to mobile devices. If losing prospective customers weren’t enough of a motivator, Google will now penalize websites that aren’t optimized for smartphones and tablets. Once your website is up to snuff, evaluate your content marketing efforts, too. 3. Rely on long-tail key phrases. Keywords are useful, but be strategic when you use them. Long-tail keywords are three- or four-word phrases that consumers use to find the solutions your products and services offer. These are highly specific and have less competition, so they can boost your rank higher than less-niche keywords will. 4. Create outstanding content. Search engines’ algorithms are focusing more on how good a piece of content is than the number of keywords it has. Ask yourself if your writing addresses your audience’s needs, and make sure to include plenty of data and facts. 5. Repurpose content. Your older blog posts can still make a splash and increase website traffic with a little cajoling. Select articles, visuals and videos that you can edit to make current, and share them again and again.

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