Web Sites How Rhett & Link’s offbeat humor helps ‘Local Commercials’ go viral Small businesses may be the butt of the joke, but they love the campaign’s reach and the traffic it drives. By Russell Working@byworkingFeb. 8, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.