How should George Bush bid the country farewell?

Speechwriters weigh in with their tips for writing a farewell address

George W. Bush, one of the most halting speakers among modern U.S. presidents, leaves the main stage next week. But before he hands the country’s reins to Barack Obama, President Bush addressed the American public one final time Thursday night.

“He will have trouble … because he’s so hugely unpopular,” former Al Gore speechwriter Bob Lehrman, tells Ragan.com. “It’s hard to talk about the great things you’ve done when most Americans think of the damage you’ve done.”

The farewell address is reserved not only for presidents and CEOs, but also small town mayors, middle managers and the like. Of course, composing one is no small feat for speechwriters, since it affects the orator’s legacy.

Here are 10 important tips from speechwriters in case someone picks you to compose a farewell address.