How the ‘Most Interesting Man’ keeps Facebook fans engaged

Beer brand Dos Equis’ character has been going strong since 2006. It’s using Facebook to ‘expand his legend’ with contests and fan participation.

Only the Most Interesting Man in the World could nab nearly 25,000 Facebook “likes” with a photo of some fireworks at the Statue of Liberty and one sentence: “A cocked eyebrow is all the Declaration of Independence he needs.”

That July 4 post on beer brand Dos Equis’ Facebook page also garnered about 750 comments, most of which had nothing to do with Independence Day. The majority were about the Man himself. Some chimed in with their own bits of lore (“Fireworks watch him”) while others repeated his charismatic catch phrase (“Stay thirsty, my friends”).

The Most Interesting Man has been a key part of Dos Equis’ Facebook presence ever since it’s had one, and given the attention the character continues to snag, he doesn’t seem to be going anywhere.

TV to FB

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