How the NBA’s employee experience went from a pass to a score

NBA’s Tina Hawkins and Anita Perez provide insights into their platform game plan.

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The NBA aims to live its mission “to inspire and connect people everywhere through the power of basketball.” To do that, the organization needed a fast, reliable and intuitive internal platform to share information and essential resources to employees wherever they are — operating from one of 15 markets worldwide or working remotely from Mexico City to Manila. Its employee experience hasn’t dropped the ball in creating a connected culture.

On Aug. 25, NBA’s Tina Hawkins, senior director of communication, people & inclusion, and Anita Perez, director, IT training, will share how they launched a revamped intranet — affectionately dubbed ‘Home Court’ — in four months, built a cross-functional team to manage it effectively, and what’s in store for the future.

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