How the World Cup can boost workplace engagement

The U.S. is sitting this one out, but don’t let that stop you from using the world’s most-anticipated sporting spectacle as a vehicle to bolster morale, creativity and camaraderie.  

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The World Cup is a vibrant, gut-wrenching affair that has a knack for turning apathetic bystanders into flag-waving lunatics.

The quadrennial event—which features an irresistible blend of spicy political intrigue, geographical rivalry, historical beefs, compelling underdogs and (sometimes) intercultural amity—makes for riveting programming. It’s easily the world’s most “widely viewed” sporting event, and this year’s extravaganza (hosted by Russia) promises plenty of thrilling drama.

Every four years, workplace leaders worldwide face a dilemma: Should we try to suppress World Cup excitement for the sake of productivity, or just ride the tidal wave of fútbol fever?

If you’re keen on the latter, try these tips to use the event as a springboard for greater collaboration, camaraderie and engagement:

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