As with all other communication formats, the glory’s in the story, but getting an effective work-related podcast off the ground requires more than scintillating content. To start, you’ll need equipment. You’ll also need a plan. These questions are crucial:
Creating a new podcast is no small commitment. For some, the best podcast strategy might be to appear on more-established programs.
Starting a podcast for work—either external or internal—can be a powerful way to communicate, but it’s a commitment. Anyone who says doing a podcast is easy has either never done one or never done it well.
Often you can get much better return on investment being a guest on other established shows.
Schwab emphasizes that guests must merely “perform,” whereas the podcast host handles the recording, editing and promotion. There’s also the potential of reaching a larger audience.