You’ve written a killer press release about a new product. You’ve invested several hundred dollars to have the release distributed to thousands of media outlets. Finally, the phone rings! It’s a woman who says she’s inundated with calls that should be going to you.
Turns out you transposed two digits in the phone number and failed to proofread the press release. It’s a mistake that could cost you several thousand dollars in sales.
And you’re not alone. Other companies have lost far more money than that—or faced public ridicule for proofreading errors in their marketing copy.
That’s why it’s necessary to proofread any and all tickets, ads, flyers, signs and email promotions slated for use—as well as your website copy and any social media items you’re sharing.
While minor grammar mishaps won’t necessarily get you into serious trouble, other proofreading errors can. Here are seven ways to avoid the most potentially painstaking mistakes: