How to be a successful Twitter manager

Posting a tweet as the voice of a brand or organization requires an understanding of your audience as well as objectives for your online presence.

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A Twitter manager monitors one or more Twitter accounts and engages with Twitter users, but that person is more than a tweeting machine.

A manager attracts new followers and engages with established contacts in the Twittersphere.

A Twitter manager must represent the values and voice of an organization or brand. This is particularly difficult with multiple accounts that require multiple personas in their tweets.

What does a Twitter manager do?

The following activities are common to Twitter managers and regular Twitter users, but those two groups approach these functions differently:

Tools of a Twitter manager