How to be a successful Twitter manager

Posting a tweet as the voice of a brand or organization requires an understanding of your audience as well as objectives for your online presence.

A Twitter manager monitors one or more Twitter accounts and engages with Twitter users, but that person is more than a tweeting machine.

A manager attracts new followers and engages with established contacts in the Twittersphere.

A Twitter manager must represent the values and voice of an organization or brand. This is particularly difficult with multiple accounts that require multiple personas in their tweets.

What does a Twitter manager do?

The following activities are common to Twitter managers and regular Twitter users, but those two groups approach these functions differently:

  • Creates original tweets: When a tweet first comes into existence it is said to be original, rather than taken from someone else’s tweet.
  • Shares tweets: This is where a tweet is tweeted again and the original sender is notified and credited. These types of tweets can help managers of smaller pages generate buzz and develop relationships with the original tweeter.
  • Sends and replies to direct messages: Known as DMs, direct messages enable Twitter users to message each other privately. It’s a way for someone to share personal details and private conversations with a single user, and not with the Twittersphere at large.
  • Uses #hashtags and copies @people: By using a #hashtag or @ symbol, you can direct your tweet to followers of a given topic or to a specific user or users, respectively.
  • Follows #hashtags and conversations: A hashtag records all tweets that include it, making it easy to search for a given topic or conversation. Twitter managers can follow conversations on topics relevant to the account(s) they manage. Hashtags show you who tweets most often in that topic and who has an important voice. They’re also used to signify and monitor rising trends and big news events.
  • Keeps a good balance of followers and those followed: This is another way of attracting notice and, perhaps, new followers. When someone receives a notification of a new follower, it’s likely he or she will look at that follower’s bio and/or previous tweets. You can gain interesting tweets (and links) to retweet. Also, if the person you follow returns the favor, you can engage in direct messaging and expand your reach through their RTs.

Tools of a Twitter manager

  • www.tweetdeck.com: Use this powerful tool to post to multiple Twitter accounts, schedule posts, and see every corner of your various Twitter accounts in an instant. Having all your messages and posts on one screen improves productivity, even if you’re managing a single account.
  • www.tweriod.com: if you’d like to know when your followers are online the most, use Tweriod. You’ll get a report showing when your followers are most active. Then you can use Tweetdeck to schedule tweets so they have the greatest impact and following.
  • Find many more on the Twitter Tools Listly. There are many tools to follow metrics and statistics for Twitter accounts and show you how to optimize your account.

Caveats for a Twitter manager

Be careful when replying. As a Twitter manager, your voice is that of your designated accounts. You have to maintain a constant persona for each account and be careful not to stir up negativity in your followers. For example, I’ve created conversations by simply asking people about what they do in their daily lives. They then get interested enough in me to look at the company Web page and learn more about the brand I’m managing.

Share for your audience, but avoid profanity. As you retweet content, you’ll see tweets that are inappropriate in language, but desirable in terms of content. Tweak such tweets to be appropriate, and make sure you read tweets over a few times.

Always give recognition to the originator. Credit the creator of the tweet or content, because Twitter keys on following conversations and tweets from the original source. Retweeting without crediting the originator will make other users feel you’ve cheated the source and diluted the impact of the original tweet-and that will discredit your account.

Have personality, but don’t be personal. Avoid getting too comfortable in your role. Have strict rules in place with how relaxed you can be in interacting with your followers.

Balance your followers and followings. Keep these levels the same, or have your followings higher than the number of followers you have. This promotes constant growth and makes sure you’re friendly with everyone in the industry.

A version of this article first appeared on Creative Agency Secrets.

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