How to be a successful Twitter manager
Posting a tweet as the voice of a brand or organization requires an understanding of your audience as well as objectives for your online presence.
A Twitter manager monitors one or more Twitter accounts and engages with Twitter users, but that person is more than a tweeting machine.
A manager attracts new followers and engages with established contacts in the Twittersphere.
A Twitter manager must represent the values and voice of an organization or brand. This is particularly difficult with multiple accounts that require multiple personas in their tweets.
What does a Twitter manager do?
The following activities are common to Twitter managers and regular Twitter users, but those two groups approach these functions differently:
Tools of a Twitter manager
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