The venerable employee magazine or newsletter may soon join the dodo, but attempting to duplicate them electronically might not be the answer either. Here’s why:
Instead, collaborative Intranet-based tools, such as SharePoint, allow communications professionals to focus more of their energies on developing content than worrying about template design and production.
Unlike a static electronic publication—such as a PDF newsletter—a Web-based platform draws its content from a database. Therefore the text and images stored in the database can be changed instantaneously.