When Franciscan Children’s launched a mobile app for employees, the health care provider found a way to stress that it was moving beyond outdated communications.
Promising to move beyond its “dinosaur” intranet, senior leaders dressed in a prehistoric reptile costume. Throughout the building, communicators posted printed-out “dinosaur eggs” that could be traded in for Dunkin’ Donuts gift cards.
To create a healthy internal culture and boost employee retention, hospital communicators are embracing creative new digital tactics and strategies, a free tip sheet from Ragan Communications and Staffbase reveals.
The downloadable tip sheet, “How to boost culture and retention in health care through new wave’ comms,” shows how three medical organizations enhanced communications—and reaped results.