How to brand your content on Facebook

Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, ‘Branded Content,’ a potent new tool for online PR marketers.

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Facebook recently launched Branded Content—a new type of post for pages—and changed its policies for brands that use that feature.

The shift put our agency on alert and our team dived into researching how this would affect our clients and influencers. We’ve been crafting compelling sponsored campaigns on Facebook for five years.

After researching and talking to Facebook, we collected insights to inform brands, marketers and online influencers. Here’s what you should know about the changes:

What is Facebook Branded Content?

Branded Content is a new Facebook post that lets verified pages create a special tag for content coming from a brand or sponsor. It is limited to verified pages (indicated by the blue checkmark next to their name). Facebook only accepts requests for verified status from celebrities, sports teams, public figures, media, and entertainment, but plans to accept other page types.

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