How to build a culture that caters to employees’ strengths

Merely knowing in what areas your workers excel is not enough. Consider these insights from Gallup on how to consistently edify, empower and educate your most precious resource.

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What sort of company culture do employees find irresistible?

According to Gallup’s new book, “It’s the Manager,” creating a “strengths-based” culture that consistently sharpens, challenges and empowers your staffers is the key to long-term success, productivity and engagement.

The book offers five steps toward building a strengths-based culture:

1. Start with the CEO, or it doesn’t work. Beyond dictating the importance of staffers’ bettering themselves, your honchos should communicate—and demonstrate—how they maximize personal strengths. Execs must lead by example and walk the talk for employees to follow suit.

2. Require every employee to discover their strengths. According to the book: “Strengths measurement gives teams a common language to talk about how they can collaborate and perform effectively.” Communicators should push internal teams to take stock of what specific talents and skills each person brings to the table.

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