How to build empathy into executive comms

Here’s what members say have been helping audiences connect with leaders who were once deemed aloof and inaccessible.

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The role of the internal communicator has been on the rise, argues Jim Ylisela, head of Ragan Consulting Group and a long-time communications veteran. However, there has been a dramatic upswing in the last couple of years—and especially during COVID-19.

The word of the year is “empathy” for communicators, he argues, pointing to how CEOs and leaders have been forced to be empathetic—which has made them better leaders and also improved communications.

What makes your leader “empathetic”? It’s precisely those things that would have been considered unprofessional gaffes in earlier times.

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