How to build engagement in your LinkedIn group

When run properly, groups can be a helpful resource for professionals. Here’s how to ensure yours features inspiring discussions and engagement.

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Most LinkedIn members are part of at least one LinkedIn group, but not all groups are as helpful as they could be.

Yumi Wilson, corporate communications manager at LinkedIn, discusses the best and worst ways to build engagement in LinkedIn groups with Mark Ragan, CEO of Ragan Communications.

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