By now, using Facebook Insights to gauge your page’s health is commonplace.
But the number of fans you have the number of likes you get can only tell you so much.
As a social media manager, you’re essentially in a relationship with your page. You have to know what your counterpart likes, what it doesn’t like, and how to turn those negatives into positives.
It’s easier than it sounds, I promise.
How to uncover negative feedback
Anyone familiar with Facebook Insights has probably exported data into spreadsheets at both a post and page level. A little gem called negative feedback stats is available on both. The stats at the post level are the most helpful to tighten your messaging.
In case you haven’t exported data before, follow these steps:
Go to the “insights” section of your admin dashboard.
Click “export” and select “post-level data,” as well as the dates you’d like to analyze. Once you click “download,” you’ll have your spreadsheet.