How to choose the right media trainer

Why you should hire a trainer, and the four most important goals of media training CEOs and executives are often called upon to be spokespeople. And that means an increased importance in finding effective media training.

Ragan.com spoke to two leading media trainers to get an idea of what to look for and how to get the most out of your media trainer.

Why hire a media trainer?

Barry McLoughlin is head of McLoughlin Media and CEO.tv, based in Ottawa, Canada, and Washington, D. C. For nearly 25 years, this Harvard-educated communicator has been training high-profile executives to better communicate in public and with the media. In his experience, McLoughlin sees three main reasons why companies bring in media trainers:

Long-term personal skills development. Whether working with an established CEO or grooming an executive for a top position, companies will invest in that person over a period of time. “Any head of an organization must be an effective communicator these days,” says McLoughlin. “Almost all organizations know they have to do a step-by-step investment in that individual.”

Goals in media training