How to communicate with purposeful precision during COVID-19

Employees are eager for clear and consistent information regarding the pandemic’s effect on the business. Follow this guidance to keep your team uplifted, informed and engaged.

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Ragan Insider Content

How you treat and communicate with workers during this crisis will be seared into their memories—for better or worse.

Employees are increasingly looking to their employers for accurate, timely information regarding the pandemic, which provides an immense opportunity and challenge for communicators.

“More than ever, in times of crisis, your message really matters,” says Jason Etter, director of marketing for Staffbase, “but you have to be extremely careful with how you phrase things.”

A new guide from Staffbase and Ragan Communications offers sound advice for those eager to make the most of this crucial messaging moment. The free download, “3 Proven Ways to Communicate with Employees During COVID-19,” provides expertise on:

Communicators have a chance to shine amid this anxiety, but it takes a strategic, smart approach.

How much is too much?

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