How to craft a survey report and a digestible summary presentation

The data have been gathered and analyzed, and now you’re ready to deliver the goods. Make sure you provide actionable insights to go along with numbers and visual depictions.

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Communicating survey results

Survey reporting isn’t a prescribed formula.

You must present your findings in a meaningful way that caters to the audience at hand. To do so, many communicators create a presentation and a report.

A presentation can provide need-to-know insights in a quick, informative way. Meanwhile, a report can provide analysis of statistics, methodology and executable actions.

How to create a survey presentation

This should deliver need-to-know information in an engaging and informative way. Think of it as the CliffsNotes version of your report. To accomplish this, here are some tips:

Start with a headline. What’s the most important piece of information in your findings? Start there, and trim that point into a succinct, newspaper-like headline. You may have several key points; just prioritize them. Each headline represents its own slide, to which you’ll add data and visuals.

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