How to create an irresistible LinkedIn group

The most engaging groups start with an appealing group description and clear rules. Here’s how to lay a solid foundation for your group.

Ragan Insider Content

What makes a LinkedIn group engaging and sticky? Certainly the discussions, posts, content and interactions within the group, but you must first build your group on a strong foundation. For that, you need an excellent group description and set of group rules.

Fortunately we have Anne Thornley-Brown, group manager of “Event Planning and Event Management” (founded and owned by Julius Solaris) to show us how.

Group description

Let’s take a look at some elements you should include in your group’s description:

1. Invest in a branded logo.

It is worth taking a little time to upload (or create and upload) a nicely branded logo. This will lend a sense of trust and cohesiveness, especially if people already know you through other venues.

2. Put keywords in your group’s title and description fields.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.