How to create an irresistible LinkedIn group
The most engaging groups start with an appealing group description and clear rules. Here’s how to lay a solid foundation for your group.
What makes a LinkedIn group engaging and sticky? Certainly the discussions, posts, content and interactions within the group, but you must first build your group on a strong foundation. For that, you need an excellent group description and set of group rules.
Fortunately we have Anne Thornley-Brown, group manager of “Event Planning and Event Management” (founded and owned by Julius Solaris) to show us how.
Group description
Let’s take a look at some elements you should include in your group’s description:
1. Invest in a branded logo.
It is worth taking a little time to upload (or create and upload) a nicely branded logo. This will lend a sense of trust and cohesiveness, especially if people already know you through other venues.
2. Put keywords in your group’s title and description fields.
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