What makes a LinkedIn group engaging and sticky? Certainly the discussions, posts, content and interactions within the group, but you must first build your group on a strong foundation. For that, you need an excellent group description and set of group rules.
Let’s take a look at some elements you should include in your group’s description:
1. Invest in a branded logo.
It is worth taking a little time to upload (or create and upload) a nicely branded logo. This will lend a sense of trust and cohesiveness, especially if people already know you through other venues.
2. Put keywords in your group’s title and description fields.