How to create an irresistible LinkedIn group

The most engaging groups start with an appealing group description and clear rules. Here’s how to lay a solid foundation for your group.

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What makes a LinkedIn group engaging and sticky? Certainly the discussions, posts, content and interactions within the group, but you must first build your group on a strong foundation. For that, you need an excellent group description and set of group rules.

Fortunately we have Anne Thornley-Brown, group manager of “Event Planning and Event Management” (founded and owned by Julius Solaris) to show us how.

Group description

Let’s take a look at some elements you should include in your group’s description:

1. Invest in a branded logo.

It is worth taking a little time to upload (or create and upload) a nicely branded logo. This will lend a sense of trust and cohesiveness, especially if people already know you through other venues.

2. Put keywords in your group’s title and description fields.

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