How to create an online newsroom that journalists love

For starters, think like a visitor in search of information. What will engage the target audience? Visuals? Which kinds? Also, how many will access your site via mobile? Read on for savvy tips.

Amid all the noise of viral social media stories and 644 million websites, it’s extremely difficult to catch journalists’ attention.

The Aslib Journal of Information Management highlights that:

“Journalists have a need for large volumes of information. They need the information to be relevant and trustworthy. You also need to deliver it quickly. The key problem they face is a shortage of time.”

That requires having an engaging and useful online newsroom.

So, what does your online newsroom look like? Is it evolving with technological advances to cater to journalists’ needs, or is it just a bulleted list of news releases and a mail-to form?

Your online newsroom might need an extreme makeover to help your company’s story stand out. Here are a few case studies to guide your mobile newsroom’s design and function.

The importance of visuals

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