How to create video on a shoestring budget

Can’t afford Hollywood-style video production? That doesn’t mean you have to stick to text and photographs. Gather tips from Verizon Wireless.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Sure, you’d like to have visionary executives who understand your need for a full, state-of-the-art video studio.

Yet when you want to post internal videos, you’re stuck with a smartphone.

Don’t give up. You can get high-quality video through affordable tools such as your own phone, says Jeremy Godwin, a manager on Verizon Wireless’ culture and employee communications team.

In a Ragan Training session titled “Creating Video on a Shoestring Budget,” Godwin takes you through the ins and outs of improving your videos even if you can’t afford a full production crew.

Video is consistently among the most engaging content on Verizon’s intranet, Godwin says. It conveys the message: “We are people. We are able to have fun.”

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