We are rerunning the most-viewed articles of 2019. This was one of the top five most-popular internal communication articles of the year.
It’s not easy working a job that everyone thinks they could do.
Of course, anyone can communicate, but few can do it well.
Seth Godin, in a post titled “Nobody dabbles at dentistry,” writes:
“It’s difficult to find your footing when you’re a logo designer, a comedian or a project manager. Because these are gigs that many people think they can do, at least a little bit.”
This smacks of the perennial gripe we communicators have: Everyone thinks they can “do communications.” Obviously, there are many communication functions that our non-comms colleagues could do quite well. Problems arise when those without communication skills, savvy, training and experience decide to ignore good advice—or when they try to “dabble” a bit too much.
Here are three common interactions with rogue “dabblers” that might sound familiar: