Designing websites that are pretty and designing websites that Google likes—and that are effective—are often two very different things. Sadly, many people who hire agencies or developers to build their websites don’t know the difference. When it comes to working for your business, though pretty is nice, effective is even more important.
When designing your website, no matter whom you’re working with, here are some things you should focus on:
Your site navigation needs to have a clear hierarchy and include text links. Every page should be reachable from at least one static text link.
Include a site map