Unless you are in a Web-related business, chances are you don’t necessarily think about how to use your expertise online. When you do, it can be a great way of building your reputation and bringing more customers through your doors. Assuming you have some expertise, but need a nudge to help you use it effectively online, here are a few ideas.
Proactively answer questions. There are more and more ways for people to ask questions about nearly any subject today. LinkedIn Answers is popular with professional audiences who ask questions to their own networks. Facebook status updates and tweets on Twitter often include people seeking other’s opinions or experiences. And, social answering sites like Quora are getting a lot of buzz right now because they let people ask questions to a crowd and then bring answers together. Each of them is an opportunity for you to demonstrate your expertise.
To do it, just create an account (if you don’t already have one) with four sites to start; Facebook, Quora, Twitter and LinkedIn. Then search for relevant questions that relate to your business and try to make it a point to answer one or two questions per day based on your expertise. Over a span of time, the quality of your answers will bring people to your site and your small business.