How to emulate the top brands on Facebook

Seven core principles the major Facebook brands use to build their fan base.

Facebook has become the online home for both people and business. It has become the social network.

Who would have thought that the result of Mark Zuckerberg’s broken heart in 2004 would create a social network that is projected to reach 1 billion users in August 2012?

Facebook provides a ready to use multimedia platform and social network that communicates in real time with fans and customers. This provides instant feedback that is vital in a fast moving commercial world.

Which brands and entities are the top performers?

Top brands

  • Coca Cola
  • Starbucks
  • Oreo
  • Red Bull
  • Converse Allstar

Top superstars and entities

  • Lady Gaga
  • Facebook
  • Rihanna
  • Eminem
  • YouTube

How can you increase your Facebook fans?

One of the best ways to boost your fan base is to provide “liquid content,” which is content so contagious it cannot be controlled. This will make people visit and “like” your page.

Lately I’ve posted images, quotes, cartoons and comics that are fun and sometimes seemingly frivolous, but the engagement level has increased dramatically (by more then 50 percent).

This in turn drives your content further into the Facebook network and increases likes through increased sharing. The other benefit is to improve your Facebook Edge Rank, and consequently more fans will see your Facebook page updates in their timeline.

And although highly visual content performs better than text or links in driving likes, shares and comments, content must be your foundation.

Celebrities have the resources to pursue best practices with designers and developers, but there are some basic tips to increase your fan base.

7 tips to increase your Facebook fans

These are the core principles that major Facebook brands use to build their fan base.

1. Define your target market

You need to know who you are talking to so the words and content you use are congruent with what they like.

2. Get the tone right

Act the same way as your target market to gain their trust. Get to understand them.

3. Identify which types of engagement are effective

Have some fun and don’t be afraid to experiment. The reactions (or lack of) will be your guide for the engagement types that work best.

4. Look at it as a long-term investment

You are building an online asset and, like investment in property, it will take time. Be persist and patient.

5. Keep it real, relevant and relaxed

It is important to be “you.” If you are a blogger than the Facebook page is an extension of your personal brand. Don’t force it.

6. Create a schedule for updates

This doesn’t have to be complex. Once a day used to be the rule of thumb, but I have been experimenting with two to three updates daily, and it seems to be working well.

7. Monitor and measure

Facebook Insights is a great tool that provides measurements of elements such as Facebook fan growth and even virality of your content.

What success have you had increasing your fan count?

This infographic offers more tips:

Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at, where a version of this article originally ran.

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