How to emulate the top brands on Facebook

Seven core principles the major Facebook brands use to build their fan base.

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Facebook has become the online home for both people and business. It has become the social network.

Who would have thought that the result of Mark Zuckerberg’s broken heart in 2004 would create a social network that is projected to reach 1 billion users in August 2012?

Facebook provides a ready to use multimedia platform and social network that communicates in real time with fans and customers. This provides instant feedback that is vital in a fast moving commercial world.

Which brands and entities are the top performers?

Top brands

Top superstars and entities

How can you increase your Facebook fans?

One of the best ways to boost your fan base is to provide “liquid content,” which is content so contagious it cannot be controlled. This will make people visit and “like” your page.

Lately I’ve posted images, quotes, cartoons and comics that are fun and sometimes seemingly frivolous, but the engagement level has increased dramatically (by more then 50 percent).

This in turn drives your content further into the Facebook network and increases likes through increased sharing. The other benefit is to improve your Facebook Edge Rank, and consequently more fans will see your Facebook page updates in their timeline.

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