How to engage anxious employees and forge a fresh culture amid COVID-19

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated.

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How to have a true company purpose

We are living through a period of profound upheaval.

As you might expect, the ongoing strain of the pandemic is weighing heavily on workers. It’s also taking a heavy toll on company cultures. According to HR Dive, “Amid the COVID-19 pandemic, key issues in workplace culture, such as understood norms of behavior, are being impacted.”

As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing. That very well could mean scrapping your old content calendar and embracing an entirely new approach.

How messaging can keep morale afloat  

McKinsey offers four ideas to “help rattled workforces believe in the future.” Its guidance for companies enduring this shaky phase of the pandemic include:

1. Lay the groundwork: Be sensitive to employees’ needs.

Don’t assume workers are itching to get back to the office. Many are raring to return, but some in your ranks surely have valid, very serious concerns.

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