Don’t be afraid to ask big names for partnerships or for help. Identify people who fit your mission, and ask them for advice or assistance. What’s the worst that could happen? Ponzar shared how she reached out to Patagonia’s PR director, who ended up leading a webinar for her team.
Be civically active in your community. Help employees get registered to vote. Don’t ignore what’s happening in your own backyard. Get involved around town, and support local businesses. Take advantage of local media relations opportunities, which might include church bulletins, brand journalism newsrooms, charity websites, business newsletters or government sites.
How to get attention when everyone’s drowning in crises. Use the PESO model to ensure a well-rounded PR strategy.
Bring staffers along with the messaging process. Don’t just impose change on your workforce. Connect with new colleagues from different depts. Ask for advice, feedback and suggestions.