How to explain your business to employees

This corporate communicator turned to the intranet to help clearly explain a business unit within an oil and gas company to all employees.

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I’ve published posts on internal communications, including one on building a successful intranet.

This article is about developing an intranet site to explain what a business division does to employees outside that division.

I handled internal communications for a supply and trading group in a downstream business for an oil and gas company.

What is supply and trading and what does it do? In short, it gets product to all businesses and markets within both upstream and downstream businesses, as well as being its own mini-trading group, as in trading stock. (They have their own trading floor.)

Did that make sense to you?

No? Even after working in this group, it still reads foreign to me. What do you think that meant to employees in other business divisions? Not much.

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