How to find your angle on social justice issues

While some topics might be important to your organization, that doesn’t necessarily mean you have something meaningful to say.

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For communicators facing COVID-19, social justice movements and more global turmoil, it has been crucial to find your angle to address pressing current events.

Sabrena Pringle, director of communications & PR for The American Diabetes Association, says that amid the crises of the last six months, the influx of content has created new challenges for comms pros. How do you find the appropriate channel, time, target audience and more?

For COVID-19, the ADA was able to stick to its core messaging around health care and patients with diabetes, sharing information and warnings for diabetics to take extra care around the virus. The message was delivered with consistent videos from the chief medical officer and subject matter experts on the various health dangers facing the public.

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