In June 2005, the cyber-culture phenomenon known as Reddit was born.
Marked as “the front page of the Internet,” Reddit has boast-worthy statistics. With 60 to 70 percent of Reddit’s front page containing images, it’s an appealing place to be.
Not only is the front page visually appealing, but it influences the way we communicate, our purchasing habits, and our perceptions of events, people and companies.
As strategic communicators, PR professionals have already integrated social listening into their toolkits, and Reddit is an optimal place to source honest, valuable opinions and measure dispositions.
A successful PR strategy that uses Reddit as a viable communication channel can:
Reddit is more than half the size of Twitter, and it shows no sign of slowing down. If you are already active on the visually appealing social network, you may find it to be the most promising in terms of return on investment.
How to get on Reddit’s front page:
1. Know your subreddit.