How would you like to achieve response rates of 50 percent (or higher) for your influencer outreach?
It’s possible—if you put the work in before sending that email. Here’s a four-step process for achieving sky-high response rates:
1. Invest time in choosing the right influencers.
You are better off with a list of 10 relevant, niche influencers than with 100 mega-influencers who don’t care about your brand or your story.
Make a shortlist of people who’d be a smart, sensible fit for your campaign.
There are many ways to find influencers, but here are four that work really well:
Use Brand24 to track relevant keywords. For Twitter mentions, the tool will outline the influencer score of the person tweeting. This means you can identify influential people who are sharing content relevant to your brand.
Use GroupHigh to search through 15 million blogs. GroupHigh can deliver crucial insights on bloggers’ domain authority, social media followers and interactions, and much more.