The new tool, which Facebook is still rolling out, allows users to get search results based on information from their friends’ profiles.
For example, are you looking for a good yoga studio in San Francisco? You can now see what your Facebook friends think by searching “yoga studios my friends in San Francisco like.”
The marketing potential is obvious: The greater your Facebook following, the better able you are to reap the rewards of high rankings in Graph Search.
Here are eight tips for getting the most out of the new feature:
1. Focus on likes again.
Graph Search places a new emphasis on getting likes, reviews and check-ins because people will search for things like, “restaurants in St. Louis my friends have been to.” Consider encouraging customers to check in and leave reviews. The interaction may just help you appear at the top of someone’s Graph Search.