This month, one of Identity’s largest clients made a huge leap forward with regard to their social media program.
With a few keystrokes, they granted their employees access to social media at work for the first time. Now, more than 13,000 of their team members can post on Facebook, browse Pinterest, and comment on LinkedIn groups right from their work computers.
Though this decision was not made on a whim (the conversations started more than three years ago), we knew opening the doors to social media required us to be prepared and ready to tackle the opportunities (and obstacles) that could arise.
Social media strategies vary from company to company, so I wanted to share how we created a plan for addressing this move. If you’re thinking of opening up social media to employees at work, here is our advice: