Writing & Editing How to hook readers with killer headlines and grabby leads Ragan.com publisher Mark Ragan shares the secrets of dynamic writing culled from his 15 years of reporting experience. By Matt WilsonApril 19, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.