How to make Facebook Global Pages work for your brand

Facebook’s latest commercial feature helps organizations tailor their regional presences while maintaining a hub site. Here’s what you need to know.

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Ragan Insider Content

Global Pages is a streamlined solution to create a better experience for global businesses and their Facebook communities.

Essentially, it creates a hub, enabling brands to have one global brand identity. Brands can customize their pages’ look and feel for each country or geographic region, while maintaining global metrics such as “likes,” “people talking about this,” and check-ins.

How it works

Instead of the current multi-page model in which brands have created their own localized solution, they will now be able to create local country-specific or regional versions of their pages that will sit within one central hub on Facebook, following a unified naming convention.

Brands that follow a Global Pages model will have the opportunity to localize the following features:

What does this mean for brands?

1. Page direction and news feed

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