How to make industry events worth your time

It’s part of the deal for PR pros: Attending conferences to represent a client or advance your knowledge of the field. Here are tips for deriving maximum value from your time and effort.

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Are you making the most of conferences?

As a PR professional, you’ll attend a lot of them, partly because of executive positioning, but also because continuous learning is part of the job.

When you attend any industry event or conference, make the most of your trip for your clients and executives—and for yourself.

Here’s how:

1. Familiarize yourself with the event logistics. You’ll get questions from clients and colleagues about the conference venue or schedule. Before running to the events, familiarize yourself with the space, the locations of specific sessions and where resources/facilities are.

2. Use onsite opportunities for more exposure. If you’re staffing an event for a spokesperson or client, explore the onsite opportunities to gain exposure for your company, whether it’s broadcast media or a blog post for the conference organizers. It also helps to build relationships with journalists, because you’re all onsite and have the opportunity for face time.

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