Many elements make a blog post more likely to be distributed widely, like optimizing content for easier sharing on Twitter.
Most businesses understand the value of marketing on Twitter and sharing content on it, but most don’t have any idea of how to put together blog posts with Twitter in mind from the beginning of content creation.
There are two ways to make your blog more Twitter-friendly from the beginning. The first: Change the subjects you cover to what will fare better on Twitter. The second: Fine-tune the elements of your blog post and your entire series to be more easily shared on Twitter.
Let’s dive into the second: Make your blog more Twitter-friendly by adding elements to each blog post and setting up your whole series for success on Twitter:
Set a title tag for your post
It’s important to optimize your blog series for SEO, but also to optimize each individual post to ensure that search engines looking for keywords find your content.