That’s why seasoned PR pros spend so much time researching media outlets, tactics, competitors, internal initiatives and so on.
Unfortunately, things don’t always go the way we want. CEOs change direction, reporters don’t respond, and competing stories get in the way. Much like a GPS, public relations plans are designed to guide you on your journey, but they have to be rerouted when you veer off course.
Here are some roadblocks I’ve experienced over the years, along with ways I’ve gotten back on track:
Journalists are not responding
We’ve all been there. You’ve spent countless hours researching media contacts, putting together lists and sending out tailored pitches, but your inbox is quiet.