How to personalize communication within your global company

An overarching mission or message is all well and good, but regional particulars come into play. Here’s guidance on how to reach employees via regional and local internal ambassadors.

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Context is incredibly important to internal communications, particularly in multinational organizations, and explaining what a given message means for employees and their roles—especially if it differs by region—will strengthen the force of the communication.

At large companies, an additional challenge is that internal communication teams are dispersed in global locations, with some also handling non-communications duties.

Building a network

The far-flung nature of these teams makes it crucial to foster a strong, supportive, collaborative communications network. Seven steps will help:

1. Appoint local ambassadors. Review your list of communicators around the globe, and identify which individuals could serve as the “go-to”‘ people in each location to do the following:

2. Convene monthly meetings. Once you’ve identified who your ambassadors are, convene the first of your monthly meetings as a communications network.

The ideal would be to have this first interactive gathering in person, preferably at your company’s most exotic and exciting location. However, given that logistical constraints and budgets might not allow for this, a webcast or other virtual platform will suffice.

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