How to pinpoint your target audience

This step-by-step guide provides insights into understanding both demographics and psychographics—not just who is buying, but why they buy.

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You hear it all the time: “Find your target market, and create interesting content.”

There’s a dearth, however, of guidance on just how to identify and analyze your various target markets for the purpose of marketing to them.

This is because either:

(A) Everyone already understands how to find their target market; or

(B) Few people are identifying their target market, but the buzz phrase is fun to repeat.

If you agree that it’s (B), please read on.

I’d be lying if I said this type of research is easy. A lot of marketers skip it or phone it in, because it can be time consuming. It’s this investment of time that separates pros from amateurs.

There is such a wealth of information about your target market that once you understand how to tap it, analyze it, and create for it, it’s difficult not to create content that “sticks.”

Part 1: Basic demographics

Look at this list and think about how many of these demographic factors influenced your last major purchase.

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