How to position yourself as a thought leader on LinkedIn and beyond

Thought leadership isn’t about being the first to come up with an innovative idea — it’s about being able to communicate your wisdom to others in a way that inspires them to take action.

Leaders are not leaders just because they have a good title or a large following on social media.  Thought leaders are people who share valuable ideas and content and are able to inspire their followers to act.

As part of this year’s Ragan and PR Daily’s Social Media Conference at Disney World, Regina Dowdell, senior content solutions consultant at LinkedIn, shared how to create compelling thought leadership that inspires action.

Recognizing your whitespace

Where can you find the intersection of your expertise, what you actually care about and the interests of your community? The whitespace is a visual metaphor for this intersection. Once you recognize this opening to begin expressing your thoughts and ideas around your expertise and interests, you’re on the right path.

Have a perspective that fosters dialogue