How to practice media relations in a heavily political environment

There’s a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage.

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With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients’ brands part of the national conversation.

The media relations team at our PR firm recently met with journalists at six top national media outlets in Washington, D.C., to find out what has changed inside newsrooms in our nation’s capital. The journalists we met with work in a range of media outlets, from television networks to national newspapers to education and health care trade publications.

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