How to prevent or resolve your next PR crisis

To avoid a PR catastrophe, pay attention to repeated criticism, anticipate specific scenarios and practice your response plan.

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PR crises are becoming more common.

Regulatory fines increased by more than five times from 2010 and 2016, according to McKinsey. Between 2010 and 2017, headlines with the word “crisis” appeared 80 percent more often than in the previous decade.

Preparing a comprehensive crisis management plan is more important than ever. To steer clear of disaster, McKinsey offers these recommendations:

What the latest research says

Research revealed at the International Public Relations Research Conference offers principles on how organizations can prevent a PR crisis. PR measurement expert Katie Paine cites some of the most valuable:

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