PR crises are becoming more common.
Regulatory fines increased by more than five times from 2010 and 2016, according to McKinsey. Between 2010 and 2017, headlines with the word “crisis” appeared 80 percent more often than in the previous decade.
Preparing a comprehensive crisis management plan is more important than ever. To steer clear of disaster, McKinsey offers these recommendations:
What the latest research says