How to promote your brand on Reddit

The social platform’s online community is a diverse hive of subgroups that can be perfect for targeting a segmented audience—but requires its own unique strategy.

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It can be difficult to know where to start when considering Reddit for marketing.

Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The self-proclaimed “front page of the internet” can be intimidating, but for PR professionals, it creates a huge opportunity.

“The great thing about Reddit is that it changes to suit you,” fans are fond of saying.

If it is a big enough change to suit anyone, that means there are plenty of ways to use Reddit for marketing.

And, it attracts a huge amount of traffic:

An estimated 1.58 billion users accessed the site from April to September 2017.

A word of caution

The great thing about Reddit being so diverse is the opportunity to reach a broad audience, but that can also be a pitfall for which you must prepare.

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