How to prove the ROI of internal comms

Trying to figure out the return on investment of all that work of yours? A new tip sheet shows how to provide qualitative feedback from engaged, enlightened employees.

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Ragan Insider Content

Internal messaging means nothing if you can’t prove your success. You might as well be dropping pennies down an empty mine shaft.

On the upside, successful engagement with your employees helps you to focus your efforts and see what’s not working.

A new, free tip sheet from Sitrion and Ragan Communications, “9 ways to prove internal communications’ ROI,” offers tips on how to establish that your communications are penetrating the brick wall of internal resistance and inertia.

“Measurement is good, but equally as powerful is evidence from employees that they’re taking your content to heart,” the tip sheet offers. You know that when employees understand the company mission and values, they tend to be more productive—and happier with their jobs.

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